OIT > WCG > UI/UX > Trust and Credibility

Trust and Credibility

From Userfocus' 247 web usability guidelines page:

1. The content is up-to-date, authoritative and trustworthy.
2. The site avoids advertisements, especially pop-ups.
3. Each page is clearly branded so that the user knows he is still in the same site.
4. It is easy to contact someone for assistance and a reply is received quickly.
5. The content is fresh: it is updated frequently and the site includes recent content.
6. The site is free of typographic errors and spelling mistakes.